Studies
Creating a study
Start from scratch, from a built-in template, or from templates the AI generates for your website.
Three ways to start
- From scratch: click New study on the dashboard, then write your own objective and anchor questions.
- From a built-in template: pick one of the ready-made study types under Start from a template (customer satisfaction, pricing sensitivity, and more) and edit from there.
- From AI-generated templates: paste your website's URL in the Templates for your business section of the dashboard. Candor reads the page and drafts 3 tailored studies, each with a name, an objective briefing, and 2 to 3 anchor questions. Review them and create a study from the one you like.
Writing a good objective
The objective is the AI interviewer's briefing, not respondent-facing copy. Say what you want to learn and about what, for example: "Understand why trial users of our scheduling tool do not upgrade, focusing on missing features and pricing perception." Specific objectives produce sharper follow-ups.
Building the question list
Add anchors of any of the four types (NPS, multiple choice, open text, ranking), reorder them with the up and down arrows, and remove one with the trash icon. Respondents see anchors in order, with AI follow-ups interleaved after answers that deserve one. Save with Save as draft, or use Go live when you are ready to collect.
Keep studies short. Two to four anchors plus up to two AI follow-ups is a complete conversation for most goals.